The EPK template, and where to put it
The short answer
A complete EPK has eight parts: a one-line hook, a featured song, a bio, current numbers, press photos, videos, upcoming shows and contacts. The template is below. Where you put it matters more than the template, because a document goes stale the day you send it. Use Artistboard: it's free, your music plays on the page, and you fix things in one place.
Where your EPK should live
The clear choice
Artistboard press kit
One link that always shows your latest version. Your numbers sync automatically, music plays on the page, photos download, and a PDF is one click away.
Word or Google Doc
Goes stale the day you send it, and nothing plays inside it.
Emailed PDF
Every copy you've sent is frozen, and big files can bounce.
General website builder
You build every section yourself and keep paying to host it.
Artistboard is the clear choice here. Your releases and cover art come in from Spotify, bookers get one link, and when a show or a number changes you change it once. It's free for life with no card.
The template
[ARTIST NAME] [Genre] from [City, State] [One sentence: the best true thing about you right now] FEATURED SONG [Song title], released [Month Year] Spotify: [link] Apple Music: [link] YouTube: [link] BIO [Who you are and what you sound like] [What you've done recently] [What's coming next] NUMBERS (as of [Month Year]) Spotify monthly listeners: [number] Instagram followers: [number] Best recent result: [sold-out show, playlist add, growth] PRESS PHOTOS Download folder: [link] Photo credit: [name] VIDEOS Music video: [link] Live performance: [link] UPCOMING SHOWS [Date], [Venue], [City, State] HIGHLIGHTS AND PRESS [Playlist add, notable show or support slot] "[Short press quote]" ([Publication]) CONTACTS Booking: [Name], [phone], [email] Press: [Name], [phone], [email] Management: [Name], [phone], [email]
Filling it in without sounding like everyone else
Write the one-liner last
You'll know your best fact once the rest is on the page.
Date your numbers
"As of March" makes a small number honest and a big number believable.
Cut the adjectives
If a sentence would fit any band in your genre, delete it.
Choose one song
Three featured songs means no featured song.
Credit the photographer
It's the rule in the business, and press will need the name.
Test every link logged out
Private folders are the most common way a kit dies in someone's inbox.
Questions people ask
Is there a free EPK template?
Yes, the one on this page. Copy it as often as you like, with no account. Artistboard also has a free press kit if you'd rather have a real link than a document.
How long should an EPK be?
One scroll on a screen, or one to two pages as a PDF. A booker should get what they need in about two minutes.
Does this work for bands and DJs?
Yes. Bands should name every member in the bio. DJs should swap the live clip for a full set recording and list residencies under highlights.
What's the difference between an EPK and a website?
A website is for fans. An EPK is for the people deciding whether to book, sign or write about you.
Fill it in once, on a real link
Your template, built into a press kit with music that plays, photos that download and a PDF for anyone who asks. Free for life.
artistboard.comPress kit free for life, no card. Full management suite from $29 a month, billed yearly.